Bharti Airtel rises on launching India’s first multiplex in the metaverse

Bharti Airtel rose 1.12% to Rs 678.70 after the company said it launched Xstream multiplex, an extension of Airtel’s Xstream premium offering, on the Partynite Metaverse platform.

Airtel’s Xstream premium offering recently achieved a 2-million milestone subscriber within 100 days of its launch.

Xstream multiplex will be a 20-screen platform with access to content portfolios from leading OTT partners available on the application. The multiplex will enable sampling of original shows and movies with content pieces such as the first episode of an original OTT or initial minutes of a movie in regional languages, besides English and Hindi. Viewers can get complete access upon subscription of a plan.

The Xstream multiplex will also offer an immersive content experience allowing its users to interact on Partynite metaverse. The idea was conceived by Essence, Airtel’s integrated media agency of record, and developed by Gamitronics, the creator of Partynite, a blockchain-powered digital parallel universe.

Speaking about the Airtel Xstream multiplex on Partynite metaverse, Shashwat Sharma, director of marketing at Airtel said, “Airtel’s Xstream multiplex provides a larger-than-life experience, which brings together Web 3.0 apps and immersive storytelling, and an assortment of content from our partners. We all know people’s love for movies and entertainment in India. Through the metaverse, we are looking to tap into a larger audience, giving content enthusiasts an opportunity to sample Airtel’s Xstream Premium offering and, thus, aiding in driving higher adoption. ”

Rajat Ojha, founder of Partynite (Gamitronics) said, “We are delighted to partner with Airtel and bring alive India’s first multiplex in the metaverse. Airtel Xstream premium’s multiplex experience is one of the most scalable use case scenarios for the metaverse. Future opportunities here include movies, music, live events and premium sports streaming. Apart from the robust scope, it will also allow social engagement, open up newer methods of content delivery and, of course, provide an immersive experience at the core of it. ”

Bharti Airtel is a global communications solutions provider with over 491 million customers in 17 countries across South Asia and Africa.

The company’s consolidated net profit surged 164.5% to Rs 2,007.80 crore on 22.3% increase in net sales to Rs 31,500.30 crore in Q4 FY22 over Q4 FY21.

Powered by Capital Market – Live News

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these stronger ideals. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practice the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor


Leave a Comment